Reason the practice-level rate posture and floor
Packaged know-how that tells an agent how to do a job well.
You might say…
“I'd been quoting the same number for two years and vaguely knew I should raise it, but never had a moment where I sat down and decided.”
What it does
Sets the practice-level rate posture and floor — whether the baseline still holds, when to raise it, and where to set the minimum for new engagements — from current rates, win/loss signals, and market comparables.
Trigger: Use at a periodic pricing review — not mid-deal — when you want to establish the standing philosophy that governs what to accept and what to walk away from.
I/O: Current rates + win/loss signals + positioning + market comparables → rate posture statement and floor rate
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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