Reason the practice-level rate posture and floor
Sets the practice-level rate posture and floor — whether the baseline still holds, when to raise it, and where to set the minimum for new engagements — from current rates, win/loss signals, and market comparables.
In / outCurrent rates + win/loss signals + positioning + market comparables → rate posture statement and floor rate
You might say…
“I'd been quoting the same number for two years and vaguely knew I should raise it, but never had a moment where I sat down and decided.”
What it does
Given current rates, recent win/loss and pricing signals, positioning, and market comparables, reasons whether the baseline day-rate / retainer range still holds, whether and when to raise it, and where to set the floor for new engagements — producing the standing pricing philosophy that governs what to accept and what to walk away from. Used at the periodic strategic pricing review, distinct from any single deal negotiation.
Trigger: Use at a periodic pricing review — not mid-deal — when you want to establish the standing philosophy that governs what to accept and what to walk away from.
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