Skill

Generate the three verbal pitch tiers

Packaged know-how that tells an agent how to do a job well.

You might say…

The positioning statement is written; these are the three versions I actually say when someone asks what I do in a lift, at a dinner, or on a call.

What it does

From the positioning statement, produces three verbal pitch tiers — cold one-liner, warm-intro medium version, and longer narrative — tuned for spoken delivery rather than written copy.

Trigger: Use after committing to a positioning statement to produce the spoken scripts for each social context before rehearsing them.

I/O: Positioning statement → three pitch tiers (one-liner, medium, long) in spoken register

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

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