Schedule and fire the email sequence

Decides which actions to take, in what order, toward a goal.

You might say…

“The copy is done — I just need everything queued and firing on time without me babysitting the platform.”

Schedules and fires the email sequence in the ESP according to the approved day-by-day send plan.

Trigger: Use when the email sequence is finalised and approved and needs to be loaded and scheduled in the ESP.

I/O: Approved email sequence and send plan → scheduled sends queued in ESP with confirmation of times and segment targeting

Autonomy: Acts with approval — does the work, checks in on the exceptions.

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.