Design the launch sequence and cadence
Designs the full launch sequence structure — phases, content types, and campaign logic — for a cohort or product launch.
In / outOffer details, audience size, cart window dates, and available channels → phased launch sequence with content types and strategic rationale
You might say…
“I've run launches reactively; this time I want a deliberate architecture before I write a single email.”
What it does
Proposes the full launch arc — open/close dates, pre-launch runway length, email count and types per phase, webinar placement — given offer, audience size, and timeline. Used at the start of launch planning to lock the shape before day-by-day detailing.
Trigger: Use when planning a new launch and you need the strategic sequence structure before scheduling specific sends.
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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