Monitor and scale ad sets on ROAS
Monitors live ad sets against ROAS targets and scales spend on winners or pauses underperformers according to defined rules.
In / outAd platform access, ROAS targets, and budget rules → daily scaling decisions with rationale and updated spend allocation
You might say…
“I set the ads live and then I'm just guessing which ones to scale — I need something running the numbers for me.”
What it does
Runs on a schedule through the live campaign: pulls spend, ROAS, and CPA per ad set, flags underperformers for pause and winners for budget scaling against thresholds, and surfaces a daily decision digest. Used during an active paid window where spend must be steered continuously rather than in a single judgement.
Trigger: Use during an active paid launch campaign to automate performance-based scaling decisions within pre-approved guardrails.
Autonomy: Acts with approval — does the work, checks in on the exceptions.
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