Monitor and scale ad sets on ROAS
Decides which actions to take, in what order, toward a goal.
You might say…
“I set the ads live and then I'm just guessing which ones to scale — I need something running the numbers for me.”
What it does
Monitors live ad sets against ROAS targets and scales spend on winners or pauses underperformers according to defined rules.
Trigger: Use during an active paid launch campaign to automate performance-based scaling decisions within pre-approved guardrails.
I/O: Ad platform access, ROAS targets, and budget rules → daily scaling decisions with rationale and updated spend allocation
Autonomy: Acts with approval — does the work, checks in on the exceptions.
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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