Build the why-this-approach rationale
Articulates, for the prospect, why the proposed sequence and structure fits their specific constraints, risks, and situation — the walk-through narrative used in conversation.
In / outProposed methodology + prospect constraints and risks + situational context → prospect-facing rationale narrative for the approach
You might say…
“They don't just need to accept the approach — they need to feel like it was built for their situation, not pulled from a shelf.”
What it does
Articulates, for the prospect, why the proposed sequence fits their constraints, risks, and situation — the walk-through narrative used in conversation. Used to make the approach defensible and intuitive. Single judgement call connecting structure to their reality.
Trigger: Use after methodology and phasing are set, to build the conversational rationale that makes the approach defensible and intuitive to the prospect.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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