Frame the response, reframe, or counter-offer
Packaged know-how that tells an agent how to do a job well.
You might say…
“Negotiating isn't conceding — it's finding the shape that works for both sides without giving away what makes the engagement viable.”
What it does
Composes the response to a diagnosed objection — reframe the value, offer a scope or phasing adjustment, or make a concrete counter-offer — that holds the firm's economics while moving the buyer toward acceptance.
Trigger: Use after diagnosing the real objection, to craft the specific response or counter-offer to table in the negotiation exchange.
I/O: Diagnosed objection + commercial floor + deal context → composed response or counter-offer (reframe, scope adjustment, or price counter)
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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