Spot a genuine hook for a client
Scans a market development or observation against a specific client's known priorities to judge whether there is a genuine, non-generic reason to reach out.
In / outMarket/observation signal + client context → go/no-go judgement with named angle or 'not yet'
You might say…
“I have something worth sending — I just don't know if it's actually relevant to them or if I'm reaching.”
What it does
Scans a market development, article, or observation against what you know a specific past client cares about — their priorities, the programme you delivered, the pressures in their world — and judges whether there is a genuine, non-generic reason to reach out, naming the angle that would land. Used before drafting a touchpoint to ensure it is substantive and personalised rather than a pretext to make contact.
Trigger: Use when you have a market development, article, or observation and want to decide whether it warrants a personalised client touchpoint.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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