Draft a sayable one-to-two-sentence positioning statement

Packaged know-how that tells an agent how to do a job well.

You might say…

“Committing to a direction is the hard part — this is where it becomes a sentence I can actually say out loud to someone.”

What it does

Turns a committed positioning direction into a tight, peer-sayable statement of the problem type and buyer context you own, free of hedging and jargon.

Trigger: Use at the close of the positioning decision to produce the canonical one-to-two-sentence statement that all downstream materials will propagate.

I/O: Committed positioning direction → one-to-two-sentence positioning statement, sayable and jargon-free

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

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