Draft a sayable one-to-two-sentence positioning statement
Turns a committed positioning direction into a tight, peer-sayable statement of the problem type and buyer context you own, free of hedging and jargon.
In / outCommitted positioning direction → one-to-two-sentence positioning statement, sayable and jargon-free
You might say…
“Committing to a direction is the hard part — this is where it becomes a sentence I can actually say out loud to someone.”
What it does
Turns a committed positioning direction into a tight, peer-sayable statement of the problem type and buyer context you own, free of hedging and jargon. Used at the close of the decision act to produce the canonical statement that downstream activities propagate.
Trigger: Use at the close of the positioning decision to produce the canonical one-to-two-sentence statement that all downstream materials will propagate.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation