Name the gap between intended and perceived signal
Takes your stated intended positioning plus extracted perceived language and produces a concise gap analysis — where perception matches, drifts, or is silent.
In / outIntended positioning statement + extracted perceived language → gap analysis with match/drift/silence map
You might say…
“The gap isn't always bad — sometimes what people say about me is sharper than what I say about myself, and that's where the real positioning is.”
What it does
Takes your stated intended positioning plus the extracted perceived language and produces a concise gap analysis — where perception matches, drifts, or is silent. Used once perceived signal is in hand, to decide whether a positioning revision is even warranted.
Trigger: Use once perceived signal is in hand to decide whether a positioning revision is warranted and where the gap actually lives.
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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