Match outlets to buyer overlap
Given the advisor's target buyer profile, identifies publications, newsletters, or platforms with overlapping readership and ranks them by fit and reach.
In / outTarget buyer profile + candidate outlets → ranked shortlist of outlets with audience-overlap rationale
You might say…
“Writing a guest piece is wasted effort if the publication's readers aren't the people who hire advisors like me — this checks the overlap before I invest the time.”
What it does
Given the advisor's target buyer profile, identifies publications, newsletters, or platforms whose readership overlaps and ranks them by fit and reach. Used at the start of a placement to choose where to pitch.
Trigger: Use at the start of a placement effort to choose where to pitch before drafting anything.
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