Match outlets to buyer overlap

Packaged know-how that tells an agent how to do a job well.

You might say…

“Writing a guest piece is wasted effort if the publication's readers aren't the people who hire advisors like me — this checks the overlap before I invest the time.”

What it does

Given the advisor's target buyer profile, identifies publications, newsletters, or platforms with overlapping readership and ranks them by fit and reach.

Trigger: Use at the start of a placement effort to choose where to pitch before drafting anything.

I/O: Target buyer profile + candidate outlets → ranked shortlist of outlets with audience-overlap rationale

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

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