← Solution shapes
Adaptive / Personalised Engine

Behaviour-Change & Coaching Loop

adaptsadherencewhat worksnudge

You might say…

  • “Users start strong but disengage after two or three weeks and don't come back”
  • “We send the same nudges to everyone and they stop working after people see them a few times”
  • “Our programme helps people when they're on it, but the habits don't stick once they finish”
  • “We know who's falling behind but we don't have a way to intervene before they churn”
  • “Users tell us the check-ins feel generic — like the app doesn't actually know them”

What we build

A behaviour-change platform that tracks each user's goal progress and learns what kinds of prompts, challenges, and encouragement actually move them. Instead of sending everyone the same message on the same schedule, the system adapts its approach per person — backing off when they're on track, escalating support when they're slipping, and switching tactics when previous interventions stopped working. The result is sustained engagement and measurable behaviour change, not just short-term activity spikes.

Recognise the problem?

If one of these sounds like you, the fastest next step is a conversation about your specific shape.

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